Steve and Alma Mitchell founded American Crafts in 1994 with their sons. Together, they quickly built the company into a business catering to the general crafting market. American Crafts has since become known for fresh, clean product design and friendly, personalized customer service. Products feature bright, vibrant colors and a contemporary feel, inspiring crafters to record their memories in a fun, sophisticated, and stylish way.


BoBunny is the perfect combination of elegance and fun. With attention to detail and a love of all things beautiful, our goal is to provide you with timeless, quality products for every part of the memory keeping process.


Core’dinations is all about quality cardstock for every occasion. Papers come in a wide variety of colors, patterns, and textures that can be mixed and matched for all sorts of projects. Scrapbooks, cards, and DIYs get a colorful makeover with Core’dinations.


Heidi Swapp loves to make pretty stuff. She is well-known for her innovative style, trend-setting products, and recognizable, fanciful handwriting. She loves to push the boundaries of memory keeping and scrapbooking, and is always on top of her crafting game.


Pink Paislee has passion and vision for producing desirable paper crafting products that has led to our continued growth and success in the craft and hobby industry! The first time you put our products to use you will enjoy the excitement and satisfaction of preserving memories for a lifetime.


The Sweet Sugarbelle collection, from American Crafts, introduces the creative cookie designs of Callye Alvarado, along with essential tools to take cookie decorating to a whole new level. Visit Callye’s website,, for more designs, recipes, and tips to help even inexperienced home bakers transform basic cookie shapes into creative and delicious masterpieces!


Bazzill Basics Paper is synonymous with quality cardstock. Our original Monochromatic cardstock line was launched with just 40 colors and quickly revolutionized an entire industry. Today our cardstock has become the industry standard and is known as the premium choice for crafters all over the world.


Crate Paper strives to be on the edge of design by mixing modern elements with eclectic and retro influences. These trendy elements put a special spin on all your favorite memories. We are thrilled to have you join the Crate Paper family and can’t wait to see what you #createwithcrate


DCWV delivers great designs to inspire creativity at a great value. With today’s instant access to our customers’ projects through social media, we strive to create product that falls in line with their needs. These values drive us to create products that allow the consumer to connect with family, friends, and others in purposeful ways.


Pebbles is a trendy craft company with a strong belief in the memory market and the importance of documenting our life’s story. We believe that as stories are shared, relationships will be strengthened and memories will be preserved.


Megan Faulkner Brown, of the Sweet Tooth Fairy, has partnered with American Crafts to offer food crafting products that incorporate smart designs from her years of baking experience and success. Whether you want to customize your own toppings with Sprinkle Magic or create a knock-out display with the Magic Sweet Stand, the products in this collection are sure to bring elevated charm to any baked treat!


Over 90 years ago William R Hiller and his two sons
began building a reliable book binding business. That business later emerged as
We R Memory Keepers, one of the most innovative crafting companies around. Over
the past decade we've become much more than just memory keepers. We R party
planners, photographers, organizers, crafters, DIY experts, makers and more.
Whatever your path is in the craft world, We R Makers is here for it!⁠